Teaching and Employment

Editor's note: I asked Jason How, a professional enrollment strategist and Managing Director of Agency J, to answer some of my questions about achieving enrollment targets and related matters. ~Rob

1. My school's enrollment is declining. I can't afford a marketing professional. What should I do?

Understanding what a school means when it can't afford a marketing professional is essential. Here are some guiding questions:

• Does it mean that they don't have an in-house marketing person?
• Does it mean they can't afford to hire an extra pair of hands?
• If it can't afford to hire outside help, is it because the administration made certain assumptions about the cost of hiring a marketing professional?

Once we understand what the school means, the next thing is to clarify why their school's enrollment is declining. Each reason has its solution. Reasons include:

• Declining student age population within the geographical region.
• Growing competition due to:
  • New schools are popping up in the area.
  • Existing schools are expanding aggressively.
  • Deteriorating ratings and feedback about the school's programs lead to a rise in negative reviews and word-of-mouth, discouraging others from attending the school (true story).
• Over-reliance on a single marketing and enrollment source.

It's important to get clarity on the main reason for the decline because marketing is not a magic pill that can solve every issue.

If a school has a good reputation but happens to be located in an area with fewer student-age population, there is not much marketing that can be done. Parents are not going

Here is a guide for teachers and administrators seeking employment in private schools. Think of it as a roadmap for the job search process. I wrote this for teachers, as well as admissions and business office professionals and those seeking positions as dean of students and head of school. I have drawn most of the advice from my own experience in the field. Some of it is plain, old-fashioned common sense. I have also included some tips and strategies for dealing with today's job markets. You will find plenty of practical advice about applying, networking, using job boards, and much more. I know that your goal is to get that all-important first interview. So, with that in mind, let's get started.

Apply correctly.

You must follow each individual school's specific application instructions to the letter. If you don't follow their instructions, the staff member charged with screening applications will probably not file your application in the "To Be Interviewed" folder. Your application will end up in a folder with all the other applications which don't appear to meet their requirements at first glance. Back in the days before email and Monster.com, I had to open the mail from teachers looking for employment with the Anglican Education Association in The Bahamas. I could tell at a glance whether we would interview the applicant. Cover letters hand-written on a page torn from an exercise book never made the cut.

This video offers tips for completing employment applications.

Is your skill-set still on Release 1.0? This is a tough question for many of us teachers to deal with. Why? Because many of us are convinced that we don't need to update our skill-set now that we have found our dream teaching position in a wonderful school. We are set, right? Not exactly. As we all know things can change in a flash. Against this backdrop, you and I will explore your skill-set and offer some suggestions as to how to do some necessary upgrades.

Why do you need to upgrade your skill-set?

As I pointed out in the opening paragraph, your circumstances can change in a flash. The most common reason for suddenly needing a new teaching position is a major change in your family circumstances. A member of your family who lives in another state has an accident or becomes seriously ill requiring your presence in the area. While you could take Family Medical Leave, it has become obvious to you that the best solution is for you to move closer to your family member so that you can supervise his care and generally be there for him. That means you will need to look for a new teaching job.

In the following TEDx Talk, Jean-Michel Gauthier explains why your job applications are getting ignored.

The important thing to understand is that life can deal some unexpected cards. You thought

I have been interviewing applicants for employment for many years now. I used to be fooled by a certain type of applicant who presented extremely well at the interview. Unfortunately, a few months after hiring the applicant, things did not go as well as we had hoped. With my experiences in mind and knowing that many of you are operating your schools with very small staffs and also knowing that you do not interview many teachers in any given year, let's look at a couple of simple ways which will protect you from hiring a teacher who is not a good fit for your school.

How not to be fooled

"First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes." Elliott Abrams

I agree wholeheartedly with Elliott Abrams. You and I are accustomed to sizing people up in a very short time. Essentially we are using the same skill set which we use in the classroom. As we teach, we are constantly assessing how our students are absorbing and understanding the material, right? We have honed that skill set very finely. So bring it into play when you first meet an applicant.

This short video offers some useful tips on interviewing candidates.

Trust your instincts

You have to trust your instincts and your experience when you are interviewing teachers for your school. I put that

A couple of years ago when tenure for professors began to look like a thing of the past, I remember thinking that tenure for K-12 teachers would probably be next on the chopping block. And so the rumblings which I thought I heard off in the distance were indeed the precursor of a serious storm. With that in mind let's explore the issue and try to understand what is happening with the concept of teacher tenure in the United States.

The California decision

The judge in the case certainly came down hard against teacher tenure. I am not a lawyer but it seemed to me that the root of his judicial displeasure was the way the California statutes had been written. To understand where those laws originated, you have to go back in time to the early part of the twentieth century and indeed even earlier. Back then teachers could be fired when ever a school board or administrator decided. Essentially teachers had no due process. Teacher protection in the form of tenure was a German idea which began to take hold across the United States back in the 1920s and 1930s. Tenure also curbed another abuse of the teaching profession which was interference from politicians. Teaching positions were considered patronage plums that politicians handed out.

In my opinion tenure for public K-12 teachers was a necessary protection a hundred years ago. But as with