I suspect that most small private schools do not have much money in their sorely stretched budgets for marketing. I further guess that it is also true that most small schools do not have room in their budgets for a full-time marketing person. With those assumptions, let's look at inexpensive ways in which we can market your school effectively.
In most small schools, marketing tasks, such as they are, tend to be rolled into somebody else's portfolio. This article is aimed at those incredibly multifaceted professionals who have to juggle dozens of daily deadlines and still do an excellent job of getting the word out about their school.
What kinds of resources are available to help you market your school effectively? Probably more than you realize. Besides the old standbys such as consultants, books, blogs, and affinity groups, popular social media has become a very influential part of any size school's marketing strategy. We shall look at each resource and see how it fits into your school's budget and schedule.
Consultants
Having an expert review your marketing strategy is like going to the doctor. It will cost you some money, perhaps even a lot of money. You will benefit from years of professional experience and expertise when the consultant makes her recommendations. As a rule, hiring a consultant will not be as expensive as hiring an additional staff member. You will incur a one-time expense. If you plan to retain her services, you will